Apricity Finserv is the result of my passion and drive to simplify money matters. Money is the core of future financial well-being and we help you in steering you on the path…and do it a little differently.. How? We are built in a way where we meet you one-on-one for you to understand us and our way. We strongly believe that when it comes to money matters, it’s trust, integrity, and fiduciary responsibility that trumps everything else. If this resonates with you let's take it forwards.
Money is a guarantee that we may have what we want in the future. Though we need nothing at the moment it insures the possibility of satisfying a new desire when it arises - Aristotle
APRICITY is designed so we can spend time, and understand you, your dreams, and your aspirations before we build the plan. Once we understand each other then we execute the plan. With us, you meet people and not a robot or an unending waiting tone on the phone. We use technology extensively to get insights and make wiser decisions but it's people you will deal with.
The relationship starts after we execute the plan, we are available the way you prefer. Text. Whatsapp. Email. Whatever.
We align ourselves with you... on the same page and we stand in your corner. With this approach, we will get things done for you. After meeting I hope you will think “I’m glad I did this meeting.” When we get off the phone I hope you'll think "I'm glad we spoke." Let's aim for something deeper-keeled, though.
“I can calculate the motions of the heavenly bodies, but not the madness of people.”
We don’t get swayed by the fads/ trends or flavors of the season. We don’t want to be a sparkle but an everlasting fire. Not a flash-in-the-pan performance, we are in the for the long haul and hence we think and act accordingly. We are here with you for LIFE.
The world of financial services is crowded, complicated and overwhelming. In this ever-changing world, Our Edge is Uncomplicating financial language in Plain English without jargons & heavy words. Our thought process is KEEP IT SIMPLE.
“the ability to simplify means to eliminate the unnecessary so that the necessary may speak.”- Hans Hofmann
We specialize in crafting personal financial strategies that align with your unique goals and aspirations. Whether you are a Seasoned Businessman, a Startup Founder, a Visionary CXO or a Dedicated Professional, we are here to help you navigate the intricacies of the Investments, Taxation, Real Estate, Will and Succession Planning
Experience financial guidance that’s not just personalized but uniquely attuned to your journey.
The meaning of apricity is “The Warmth of the Sun during winters” and we aspire to be the sunlight during winters when it comes to money. For us it’s not the maths it’s the feel, not the head but the heart when are engaging with you. We are not here for a short time but for life. Our North Star is your financial well-being.
I'm Sanjeev, APRICITY's founder. I spent two decades in financial services working with Global Firms and later on wearing entrepreneurial hat earning the trust of my people, my colleagues, and my clients. Having traversed the ever-evolving landscapes of investments, financial planning, I saw the glaring void amidst the intricacies.
Driven by the vision to bridge these unaddressed gaps, APRICITY is poised to cater to the your financial needs and aspirations. And Now trying every day to be clear thinking enough so that I could deliver and help you realise your financial dreams.
"My powers are ordinary. Only my application brings me success.”
- Issac Newton
Apricity Finserv Private Limited
Gurugram-122002
Disclaimer :
1. Mutual Fund investments are subject to market risks. Please read all scheme related documents carefully before investing.
2. Past performance is not an indicator of future returns.
